Tens of thousands of people tuned into West Midlands Police’s first ever 360 video live on Twitter, Instagram Live, Facebook LIVE and Snapchat last night.
Throughout the evening the force used Facebook Live and the Insta Live feature to broadcast a series of live videos with NPAS Birmingham.
National Police Air Service (NPAS) operate all of the police helicopters across England and Wales including NPAS Birmingham.
The videos on Twitter, Facebook, Instagram and Snapchat launched followers 1,500 feet in the air, giving viewers a 360 degree look around the helicopter as NPAS tracked offenders from a stolen car.
The 360 video – a world first – was streamed LIVE on Periscope for Twitter and received more than 6,000 views.
Operations Chief Inspector Kerry Blakeman, along with NPAS base manager Martin Knowles also ran Q&A sessions for followers to ask whatever they wanted and even gave followers a tour inside and outside the helicopter.
Throughout the course of the evening the live broadcasts were viewed more than 55,000 times and the posts reached more than 225,000 people across all of the force’s social media networks.
Kerry Blakeman said: “We were overwhelmed with the support from members of the public and happy that we could show our followers an insight into how we work with NPAS.
“NPAS are a crucial resource that help us serve and protect the public 24 hours a day, 365 days a year.
“We’ll continue to innovatively use social media to reach as many people as possible and share the good work that all our officers and staff do on a daily basis.”
Source:: West Midlands Police News